- mass internet collaboration: foster the creativity of a massive community of people.

- The Long Trail: scale of internet means you only need a very small level of engagement to generate a large number of ideas.

- Wikinomics by design

• take cues from your lead users
• build critical mass
• supply an infrastructure for collaboration
• take your time to get the structure and governance right
• make sure all participants can harvest some value
• create conditions of trust
• let the process evolve organically
• collaboration starts internally  

- You need to offer appropriate incentives. Although people do not necessarily monetary incentives, participants in peer production communities have many different motivations for getting involved.

- the wisdom of the crowds: the aggregate knowledge that emerges from the decentralised choices and judgements of groups of individual participants.

-there are always smarter people and better enterprise outside the company. The people inside a company have limited time, energy and creativity. They can only come up with so many good ideas. So - open up the creative process to outsiders via the internet.

- it is very important that collaborator have specific knowledge.

- innovation often begins at the fringes - collaboration is so cheap and easy to do, so why not take a chance?

- Knowledge Commons...
- Online publication of all research and knowledge on a certain topic: by aggregating old research you can help people find solutions to the problems because the material is easily available. It allows academics to save time doing literature reviews and therefore put more time and energy into creative problem solving. By making accumulated knowledge easily accessible, areas for progress are easier to spot, and academics with no background can contribute as that barrier to entry is removed. One hub saves a lot of time.
- Also, if you one hub you have strength in numbers - you have more people working on problems so you are more likely to get creative solutions. You also have credibility and can mobilise PR to get your findings into the mainstream. The Human Genome is a great model for similar projects, possibly involving philosophy - could we find the forms?

- availability of information and mass collaboration have implications for improving accountability, democracy  and policy formation.

- a club feel is essential for collaboration - e.g. the Geek Squad employees are called agents and have fancy dress

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